About Zohra
UX Designer, Artist, Gamer, and mom
Zohra was born in Denmark but spent many of her formative years in Denmark, French Guiana, and the USA. She’s travelled extensively in Northern Europe, the United States, and Northern Africa. Zohra played the Violin at a professional level in high school and through college, as well as serving as the captain of her roller hockey team in high school. Zohra graduated from the Georgia Institute of Technology with a Bachelors of Science in Computational Media. Since her graduation in December 2013, Zohra has enjoyed building her career in User Experience Design, working on a multitude of accounts and in a variety of fields. She is an avid gamer and even enjoyed live-streaming on Twitch for several years. Zohra is married to her wonderful husband, Michael, and together they are raising their three small humans, Emmaline, Viggo, and Sophia. In 2024, Zohra chose to take a year to spend time with her family and kids and now in 2025, she is refreshed and ready to resume her career in User Experience.
Recent Experience
Razorfish, Manager User Experience
July 2021 - January 2024
Worked on a longterm project for a major alcohol and beverage distribution company. Responsible for working closely with clients and senior stakeholders to collaborate on SaaS and creating a Salesforce Lightning CMS. Worked day to day with product owners to create an industry leading experience for customer managers. Lead UX for the holiday promotion for a major cellphone provider. Regularly collaborated with a cross-disciplinary team in SAFe Agile to deliver sprints on time. People management experience with one direct report.
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ADP, Senior User Experience Designer
November 2019 - July 2021
Created adaptive and responsive websites for SaaS and Enterprise tools. Design and implement a new online Client Portal for ADP PEO, which helps guide users through the complex application and underwriting processes to become a TotalSource customer. Gained extensive experience presenting and selling work to senior leadership and stakeholders within ADP.
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Launch XD, Senior UX Designer
April 2019 - October 2019
Lead a UX team to create responsive and adaptive websites as well as digital experiences. Formed effective UX Strategies, user stories and personas, and system journeys. Created and designed user testing strategies and wrote out user testing plans. Lead user testing sessions and analyzed feedback. Regularly presented work and strategies to clients and leadership.
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SapientNitro (SapientRazorfish/Publicis), Senior UX Designer
May 2014 - April 2019
Worked with cross-disciplinary teams to create modular and responsive designs for desktop and mobile websites as well as other digital experiences. Created and administered user researcher tests. Lead and presented tracks of work. Created wireframes and functional requirements, delivered mockups and prototypes of designs, and defined requirements with stakeholders.
Languages
Hard Skills
Soft Skills
Certifications
SAFe Agile 5.0 (2023)
Volunteering
Georgia Tech Mentor Jackets — 2015 - Present
Sapientrazorfish Pride Group — 2016 - April 2019
Stream/Twitch Atlanta Co-Leader — 2018 - Present
Education
GEORGIA INSTITUTE OF Technology
B.S. Computational Media
Graduated Dec 2013