About Me
UX Designer, Artist, Gamer, and Parent
My name is Zohra, and I was born in Denmark and spent many of my formative years in Denmark, French Guiana, and later, in the USA. I grew up travelling extensively in Northern Europe, the United States, and Northern Africa. I played the Violin at a professional level in high school and through college while also serving as the captain of my roller hockey team in high school.
I graduated from the Georgia Institute of Technology with a Bachelors of Science in Computational Media. Since graduation in December 2013, I’ve enjoyed building my career in User Experience Design, working on a multitude of accounts and in a variety of fields. I am an avid gamer and even enjoyed live-streaming on Twitch for several years where I ended up making some amazing friends.
I am married to my wonderful husband, Michael, and together we are raising their three tiny humans. In 2024, I chose to take some time off to spend time with my family and kids while they are still so young. It was a refreshing break and changed my perspective on life, work, and relationships.
Recent PROFESSIONAL Experience
Goods and Services, User Experience Contract
January 2026 - Present
Leading UX and Information Architecture on a project with Goods & Services. Responsible for gathering functional requirements, component building, wireframing, annotations, and UX writing. Creating personas, user flows, and user journeys for a major client. Worked closely with User Interface designer to create Figma files ready for development teams with tokens and nodes. Traveled to London to conduct and lead Moderated, in-person Usability Testing. Created detailed research readout presentation and presented to clients.
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Razorfish, Manager User Experience
July 2021 - January 2024
Worked on a longterm project for a major alcohol and beverage distribution company. Responsible for working closely with clients and senior stakeholders to collaborate on SaaS and creating a Salesforce Lightning CMS. Worked day to day with product owners to create an industry leading experience for customer managers. Lead UX for the holiday promotion for a major cellphone provider. Regularly collaborated with a cross-disciplinary team in SAFe Agile to deliver sprints on time. People management experience with one direct report.
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ADP, Senior User Experience Designer
November 2019 - July 2021
Created adaptive and responsive websites for SaaS and Enterprise tools. Design and implement a new online Client Portal for ADP PEO, which helps guide users through the complex application and underwriting processes to become a TotalSource customer. Gained extensive experience presenting and selling work to senior leadership and stakeholders within ADP.
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Languages
Hard Skills
Soft Skills
Certifications
SAFe Agile 5.0 (2023)
View Certificate
Volunteering
Georgia Tech Mentor Jackets — 2015 - Present
Sapientrazorfish Pride Group — 2016 - April 2019
Stream/Twitch Atlanta Co-Leader — 2018 - Present
Education
GEORGIA INSTITUTE OF Technology
B.S. Computational Media
Graduated Dec 2013