Zohra Barama

I am a User Experience designer out of Atlanta, Georgia. I love good UX and UI and I make it my job to make sure that anything I touch is visually appealing and easy to use. I am an avid video gamer and reader of fiction, especially science fiction and fantasy. When I'm not playing games or reading, I'm usually painting, drawing, writing, or playing the piano or violin. 

I went to the Georgia Institute of Technology and earned a B.S. in Computational Media. What is CM? It's the best of both worlds, really. Half my curriculum was focused on programing languages and the technical aspects of web design and game design. The other half was focused on the artistic and creative parts. My favourite classes were Intro to UX Design, Information Visualization, and Game Design. If it hadn't been for my UX courses, I never would have realized I can make people's lives so much better! Whether is UI design or UX, or more technical Information Architecture, I love it all. It can be applied to websites, phone apps, and even video games. 

After graduating from Georgia Tech, I started my first job at SapientNitro in June of 2014. When I'm not saving the world from bad UX, I'm saving the world from aliens or monsters, depending on which game my husband and I are currently playing. For a few years, it's been Destiny, now Destiny 2. Video games are a big part of my life. I met my husband playing video games in 2009, and even today, we usually spend most of our evenings sitting side by side playing into the night. One of my longtime goals it to work at a gaming company where I can help create games that are not just fun to play, but that are also easy and intuitive to use.

What others have said about Zohra

Her teammates describe her as: “a delight to work with”, “smart and capable, and gets the job done”, “a team player”, “very collaborative”, “dedicated to doing great work”, and “always willing to help out the team and put in a little extra to get the job done."

- Promotion Announcement

Zohra’s ability to quickly understand the needs of the client and turnaround detailed products for review helped engender confidence in our team from the beginning by keeping us ahead of schedule and demonstrating our expertise in the area.  Her ability to take the lead on walking the client through her work made me feel like she was completely dependable and capable of not only delivering on time, but also that she understood how to lead the client to a better understanding of our work and why we recommended a particular user journey.
 
One thing that stood out to me was that besides just delivering quality products to the client and internal team, Zohra was able to tactfully reorient the client to the practices we were recommending in a way that explained why we wanted to provide a certain experience and why our way of approaching the problem addressed the inherent issues users faced in the current ecommerce process.  

- K Fleisher

With Zohra, you don’t need to handhold. She understands the broader purpose of the UX deliverables, how they fit in with the overall workflow and how to get people what they need, when they need them. The assets that Zohra creates are reliable and accurate. She listens to what the solution needs to be and provides valuable feedback from the UX perspective that shapes the end product to be a better experience overall. I have no hesitation putting Zohra in front of a client. She is already professional and understands the right tact to take when pushing back on client feedback.

- K Ware